Driver Coach North
Sporting Director North America
With over two decades in motorsport Mick has worked with many top drivers in Formula 1 to young drivers at the beginning of their career and has a vast portfolio of contacts including Drivers, Teams, Sponsors and Partners.
Mick worked for Reynard in the late 90’s on the Ford Mondeo Touring Car and Panoz Le Mans projects before moving to Formula 1 with Jordan Grand Prix in 1998, initially factory based until moving to the test team looking after parts and engine kitting. In 2002 he moved on to the race team and was part of the pit crew until the end of 2011. In 2008 he switched to the commercial department of the team (still remaining as part of the pit crew) working on sponsorship acquisition, global show car programme, sponsor/partner relations and marketing until 2011 where he devised and ran the Force India Young Driver Academy in India. Mick stayed with the team when Jordan Grand Prix was sold to The Midland Group at the end of 2005 and then resold to Spyker at the end of 2006 and finally sold again to Force India at the end of 2007 some 15 years.
Until the end of 2015 Mick had been working for the Walkinshaw family managing the commercial side of Sean Walkinshaw (Nismo Athlete) in the Blancpain GT series racing for Nissan and the set up and running of the Sean Walkinshaw Racing BRDC Formula 4 and Formula 3 team in the UK . In December 2015 Go Motorsport Management was launched.
Alf was a successful racing driver in his own right and previously held the position of Managing Director of the driver management company Brask Management which helped to build the careers of Giorgio Pantano, Allan Simonsen, Andy Priaulx and Alex Muller to name but a few.
Whilst working in various top international teams Alf also worked with and helped Adrian Quaife-Hobbs, Daniel Ricciardo, Kevin Magnussen, Tonio Liuzzi and Mikkel Mac to move forward to achieving their goals.
Until recently Alf has been the Sporting Director for the FFF Racing team which race in numerous high-profile GT Championships across the globe running drivers including Tonio Liuzzi, Andrea Caldareli, Alvaro Parente, Kevin Estre Hiroshi Hamaguchi and Adrian Quaife-Hobbs, with notable successes including the Pro Am Sepang 12-hour race win and winning the Asian GT championship in 2016.
Sporting Director North America
Dave has a wealth of experience in motor racing, specifically F1, and during this time has worked closely with drivers to ensure they performed to their maximum potential.
Dave joined Haas F1 in 2014, tasked with setting up the team to join the F1 grid in 2016. He assumed responsibility for the day-to-day operational management of the team and was subsequently appointed to Sporting Director.
Prior to this Dave spent seven years at Jordan Grand Prix, in the roles of Chief Mechanic and later Team Manager. Following a short stint in A1GP as Chief Technical Coordinator and then Team Manager he was asked to set up the Marussia F1 team (which later became Manor), for its 2010 debut where he also assumed the role of Team Manager. Dave also has experience in Indy Lights, Le Mans 24hrs and GT racing
Tom Long is a professional Racing Driver, coach and development driver with more than 150 professional starts, Tom has accrued over 20 wins and 40 podium finishes in IMSA/GrandAm competition.
Tom has been a driving coach and instructor for more than a decade, working at all levels of motorsports, including lapping day enthusiasts, amateur racers and upcoming drivers in the professional ranks.
After serving as the lead development driver for Mazda’s Global MX-5 Cup car, Tom is now a race official for the Idemitsu Mazda MX-5 Cup Series.
Tom has also raced successfully in IMSA Michelin Pilot series, Lamborghini Super Trofeo, 12 hours of Sebring GTD Pro, IMSA WeatherTech Sports Car Series, Rolex 24 hours Daytona and IMSA Continental Tire Sports Car Challenge
Elite Performance Coach
David has a unique style of coaching based on his extraordinary life experiences which include 22 years working in top flight motorsports including Formula One, working with the very best F1 drivers who are some of the most competitive individuals in World class sport. David has also climbed in the Himalayas many times pushing himself to the limits of human endurance.